“Be a captain
in anything
you do!”

This is the message the Yellowsub team is putting out to children all over the world. Enough with stereotypes! No more baby blue or pink, but more ideals and great ideas! Less words, more actions! More room to create personalities that will change the way we think, that will change the world in which we live!  And this is not a cliché, it’s a simple truth.

It’s our philosophy:
Give kids the right
to remain kids forever…
and miracles will happen!

These are the core values upon which the Yellowsub Brand was built by Aggeliki and Ira Kokkoni. Since their parents founded HPA, one of the most beloved kids brands in Greece, they were brought up within a baby and children products design and manufacturing environment. After years of gathering valuable experience, expertise and above all ideas, it was time for them to create a brand that will hold their own signature.

Aggeliki studied Business Administration at Athens University of Economics and Business followed by  her postgraduate studies at the University of Bocconi in Milan where she acquired an MSc. in Fashion, Experience & Design in 2007. Since then she holds the position of Commercial Director at HPA baby stores as well as Marketing & Sales Director of the HPA group of companies. She adores fashion and traveling, the beauties of Greece but above all – her family.

Ira studied Business Administration at the Technological Education Institute of Piraeus. While studying, she took over an important role in the production department of HPA. She is currently the Manufacturing Director at the HPA group of companies, in charge of three production lines of children’s clothing and baby furniture. Everyday she is looking out for the finest production raw materials worldwide. She loves her job and traveling.

Yellowsub was created by a well knit team of young executives full of passion, ideas and creativity. Awarded graphic designer Leandros, unique copywriter Maira, digital marketing coordinator Lamprini, renowned photographer Nikos, executive baby’s fashion designer Eleni and skillful technocrats Stavroula and Dimitris are spreading our message all over Greece. Their contribution is crucial to the creation of a brand which aspires to become a novelty within an international environment.

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